KW Commercial
Keller Williams Realty Clarksville
KW Land
Follow along · Class companion

Personal & Business Creditand how to leverage it

Thursday, September 17, 2026
Two Hours · 12:00 – 2:00 PM · Doors 11:45
Keller Williams Clarksville · Building 2 · 2271 Wilma Rudolph Blvd

Everything on the screen, in your hand. Tick things off as we go — this page remembers what you checked on this device, so it still works three weeks from now when you actually sit down to do it.

Time
12:00 – 2:00 PMDoors 11:45
Where
KW ClarksvilleBuilding 2
2271 Wilma Rudolph Blvd.
Clarksville, TN 37040
With you today
Two speakersJames Church, KW Commercial
Aaron Glenn, U.S. Bank
Finding the room
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Open 2271 Wilma Rudolph Blvd in Google Maps →

This is the view from Wilma Rudolph Blvd. We are in Building 2 — drag inside the image to look around before you drive over. Park anywhere in the lot; the class is on the ground floor, and doors open at 11:45.

Running orderTwo hours, two voices
12:00
Welcome & frame
James
12:08
Personal credit
James · 32 min
12:40
Your personal credit is in the business file
Aaron Glenn · U.S. Bank
12:50
Break
Cookies & fruit
12:57
Business credit build order
James · 33 min
1:30
What actually gets approved
Aaron Glenn · U.S. Bank
1:48
Open Q&A
Both · index cards on the tables
1:58
Close
James
Part One

Personal Credit

You do not have "a" credit score

You have dozens. Different models — FICO and VantageScore, in multiple versions each. Different bureaus — Equifax, Experian and TransUnion hold different data. Different vintages — mortgage lenders often pull older FICO versions than the app on your phone shows you.

So the useful question is not what is my score. It is what is on my report, and which of it can I change? The report is the fact. The score is one opinion about the fact, and every lender buys a slightly different opinion.

What actually moves the number

These are the published weights for the classic FICO model. Two of them are 65% of the score — spend your effort there and treat the rest as rounding.

Payment history35%
Amounts owed30%
Length of history15%
New credit10%
Credit mix10%

VantageScore weights the same ingredients differently. Ranges and weights are the publishers' own and change over time.

Payment history — the expensive one

The statement-date trap

Your utilization is measured on the balance your card reports on its statement closing date — not on whether you pay in full afterward. You can pay every bill in full, every month, and still look maxed out to a lender.

What is your card actually reporting?

Enter what the balance will be on the statement closing date — not what you will pay.

80%
This is what the bureau sees, even if you pay it off the next day. Pay it down before the closing date and the reported number drops with it.

Your free reports, and the rights nobody claims

AnnualCreditReport.com is the only federally authorized source. Free weekly reports from each of the three bureaus are now permanent. Beyond that, you are entitled to additional free reports directly from a bureau when:

The question we get every time

No — checking your own report does not hurt your score. Pulling your own file is a soft inquiry. Only a lender's hard pull, made for a credit decision, can affect the number.

Disputing, without hurting yourself

Six ways to lose a house you already won

Lenders re-pull before closing. Between pre-approval and the closing table, do not:

Open a new credit card
Close an old account
Finance furniture or a car
Move large sums with no paper trail
Co-sign for a family member
Change jobs mid-file
Part Two

Business Credit

Order beats speed

Built in order

Looks like a business

An entity in good standing, a real address and phone, revenue moving through a business account, and vendors who report. An underwriter can follow the story.

Built for speed

Looks like a shell

A mailbox address, no deposits, and a stack of tradelines opened in a month. Underwriters see this pattern constantly, and no quantity of tradelines repairs the impression.

If someone sells you a shortcut through this, they are selling you the second column.

The build order

Steps 1 through 3 are questions for your CPA and attorney, not for this room. Tick these off as you complete them.

0 of 10 complete

Three scores that will not agree

ScoreRangeWhat it reads
D&B PAYDEX1 – 100
80+ low risk
Payment behavior against terms, weighted by dollar size. Driven entirely by what your vendors report.
Experian Intelliscore Plus1 – 100
76–100 low risk
Statistical risk of serious delinquency. A newer version of the model runs 300–850 — ask which one you are being shown.
Equifax BusinessVariesEquifax publishes several separate business scores on different ranges. Ask specifically which one a lender pulled.
FICO SBSS0 – 300Blends business and owner personal data. SBA discontinued its own use of SBSS for 7(a) Small Loans in 2026 — individual banks still set their own criteria, so ask your lender what they use today.

On time is a middling score

Your personal score punishes you for being late. PAYDEX rewards you for being early — a different behavior entirely, and one most owners never learn because nobody tells them the scale is asymmetric. A PAYDEX of 80 means you pay exactly on terms. Above 80 is reserved for businesses that pay ahead of them.

If you have net-30 terms with a vendor who reports, paying on day 10 is worth more than paying on day 30.

The uncomfortable one

A personal guarantee makes your business debt your debt. Nearly every small business bank product carries one. Building business credit does not put a wall between you and the loan — what it buys you is better terms, higher limits, more lenders willing to look, and a file that stands on its own over time. Anyone promising "business credit with no personal guarantee, guaranteed" is selling you something. Ask Aaron.

Three doors, priced differently

General orientation only — terms, thresholds and availability vary by lender. Aaron has the real numbers.

Door one

Bank line or term loan

The cheapest money and the hardest to get. Wants time in business, real financials, and a deposit relationship. Start here even if you expect a no — the conversation tells you what you are missing.

Door two

SBA-guaranteed

A government guarantee lets a bank say yes to a file it would otherwise decline. More paperwork, longer timeline, competitive rates. Still a bank loan, still underwritten by that bank.

Door three

Alternative and online

Fast and expensive. Useful for a genuine short-term gap, dangerous as working capital. Read the true annualized cost, not the "factor rate."

Before you forget

This week

Six things, none of which take more than twenty minutes. Everything in the last two hours depends on you actually looking at the file.

0 of 6 complete
Free, official, no upsell

Where to go next

SourceWhat it is good for
AnnualCreditReport.comThe only federally authorized source for your free reports. Free weekly from each bureau.
consumer.ftc.gov
Federal Trade Commission
Plain-language guides on free reports, disputes, debt collectors, and credit repair scams.
consumerfinance.gov
CFPB — Your Money, Your Goals
A free toolkit of 43 fillable tools and handouts, including requesting reports, reviewing them, and disputing errors.
fdic.gov/moneysmart
FDIC Money Smart for Adults
Fourteen free modules with instructor guides, slides, and participant guides.
IdentityTheft.govStep-by-step recovery plan if accounts on your report are not yours.
sba.gov · score.orgFree small business mentoring and lending guidance. SCORE mentoring costs nothing.
dnb.com · experian.comRegister your business file and get your D-U-N-S number. Free to obtain.
Questions after today

Talk to us

Instructor
James Church
Commercial Broker, KW Commercial
TN #367269 · KY #292357 · NMLS #678483
Advanced Credit Consulting+
Text 931.535.5056
Call 707.592.2777
james.church@kwcommercial.com
Guest speaker
Aaron Glenn
Small Business Relationship Banker
U.S. Bank · Clarksville
1816 Madison St., Clarksville, TN 37043
931-249-1402
aaron.glenn@usbank.com
Credit: Personal & Business — an educational class presented by James Church, Keller Williams Clarksville, with guest speaker Aaron Glenn, U.S. Bank. September 17, 2026.

Educational content only. This is not credit repair, and it is not legal, tax, or financial advice. No outcome, score change, or credit approval is promised or implied. Score ranges and scoring models are the publishers' own and change over time — verify independently. Every person's situation differs; consult your own CPA, attorney, and lender before acting. Mr. Glenn speaks in a general educational capacity; nothing here is an offer of credit or a commitment to lend by U.S. Bank or any other institution. Equal Housing Opportunity.